We have an expression in the well-being and fitness industry – “Reach employees where they are.” This means using multiple approaches and channels to engage your employees and keep your program constantly visible. But lately I’ve come to observe this expression taking on a more literal meaning as an increasing number of employees are working virtually.
Technology Breaking Down Barriers … and Cube Space
Technology helps make it seamless for today’s employees to work remotely from anywhere in the world—and research shows this trend is not slowing down.
Technology helps make it seamless for today’s employees to work remotely from anywhere in the world—and research shows this trend is not slowing down.
For example, a study by Global Workplace Analytics notes that telecommuting has increased 103 percent in the last decade! In addition, the Bureau of Labor Statistics cites more than 35 percent of professionals work remotely, with a significant number of workers having jobs that place them outside of a traditional office setting.
Knowing that your population is dispersed and mobile, it’s that much more important to literally and figuratively reach them where they are.
Recently we had the opportunity to partner with one of our clients on an innovative way to keep their geographically dispersed employee population engaged.
The CubeFit Program at HPWe work with the multinational technology company HP to manage six of their on-site fitness centers that serve nearly 15,000 employees throughout the country. The centers stayed popular among employees, with membership rates at 50 percent. However, the remaining 50 percent of employees, located either at sites without a fitness center or working remotely, were left on the proverbial outside looking in. Our challenge remained how to combine the infectious passion of our on-site fitness center staff with technology to spread a healthier lifestyle to more HP employees.A